· Jane Doe · Business Crisis
When a Name Spells Trouble – The Cathay Pacific Misspelling
What can a typo teach us about brand storytelling? We explore Cathay Pacific’s “Cathay Paciic” gaffe and how to laugh, learn, and lead through mistakes.
Tag: cathay pacific
- · Jane Doe · Business Crisis
Turning Crisis Into Connection – The Cathay Pacific “Carpet” Incident
How can a story save a brand during a public crisis? We analyze the Cathay Pacific “carpet” controversy and explore how storytelling can turn fallout into trust.
